How To Develop Your Own Personal Style: Developing Your Personal Brand

Look at Kate Middleton, Johnny Depp or Lady GaGa. Whether classic, wacky or sometimes just bizarre, their style says volumes about who they are, and your style can do the same for you.

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Personal style is a brand that communicates who you are without saying a word.   Here are 5 tips to help you develop your own Personal Style:

1. What is your lifestyle?

Establishing and understanding your lifestyle is the biggest step to developing your own personal style.  The more people understand who they are and what they value, will dictate fit, fabrications and different looks in terms of cut.  In order to really understand your lifestyle and key values, ask yourself who you are and what you value; writing down the key points about who you are; and deciding what you want people to know about you: Are you an innovator? Are you creative?

It extends beyond style. What are your hobbies and interests?   Start doing your research online.   Sites like, or Pinterest allow people to pull images together on mood boards and see what appeals to them.  Another good starting point is to take an inventory of not only your wardrobe but also your home.

2. What is your body type and skin tone?

Determine your body type and skin tone. Everybody’s different, everybody’s got different levels of red, blue and yellow undertones to their skin.   Understanding these will make sure the personal style is reflected the best on that individual.

3. Create a signature piece or look

Think Jackie Kennedy’s iconic suits and sunglasses or Coco Chanel’s understated style with multi-strand pearls. These ladies created a signature look that is memorable. Whether you are more of a minimalist or carry a specific style of bag, people will remember this aspect, and it shows who you are.  When creating your own signature look try finding a designer you like.   When you find a look or style that what appeals to you find out which retailers sell what you’re looking for and stick with that brand.


4. There’s no room for clutter

Cleaning out your wardrobe and gathering together items to be sold or donated to charity can be a daunting task. But, it can also be one that reaps rewards; including removing clutter and making space for items that better reflect your personal style.   Go through your wardrobe and purge – get rid of things that don’t fit,” advises Lissa.  “If you don’t like it, haven’t worn it in a year, or aren’t excited to put it on, don’t keep it.”

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5. Put your knowledge to work at the shops

Having a distinct personal style will help make you a more educated and astute shopper. In the current economy, retailers aren’t buying as much, and they know which brands are going to sell.  Consumers are also scaling back, making better decisions and buying less.  When shopping, ask yourself the following questions, “does it fit into my lifestyle?” and “is it appropriate for my body and skin type?” If the answers are yes, buy it. “Understanding who you are becomes a factor in your decision-making.”

6. Don’t fall victim to trends

Trends are one trap that can derail your style.    People fear that they are missing out on something and there is a misconception that if it is a trend, you have to adopt it.   Did you realise that there are at least seven to ten strong fashion trends happening at any given time, and you don’t have to participate in any of them?    Understand that you can pick and choose from the trends.   You can just take a piece from the trend, instead of adopting the whole look.  This keeps you current but also allows you to stay true to your own personal style.

If you need advice or help with working out your own Personal Style feel free to book a styling session with the Sistas!