Personal Brand & Online Dating

During a presentation recently Leane and I were asked if personal branding can help you be more successful at online dating and our response was; “Definitely”.

When it comes to online dating, few people give thought to personal branding, even though personal branding can give you a vital edge over others looking for love online. The two naturally go hand in hand.  When you date online you are sending out messages about yourself in what you write,  how you communicate with others, and the pictures you decide to publish.  Knowing who you are and what you want – your personal brand in essence – means you can present the authentic you and you won’t end up wasting time on people who just aren’t right.  Being sure of your personal brand makes online dating much more productive, less stressful and, above all, more fun.

As I have recently found myself ‘single’ and in my forties I have decided to put my skills to good use and give the online dating scene a go.  In our business we spend a lot of time coaching our clients, empowering them and helping them achieve their goals so I thought I would apply all my knowledge and set up my own online dating profile and see what happens.  I won’t kid you, I am a very confident woman but the prospect is not only exciting but a little bit scary as well. I thought it would be fun to share my journey with you.

Personal Brand and Online Dating

So to begin with, here are my tips for getting started.

Start with a positive mindset…….

You may think you’re ready for dating but check that you don’t have any self-sabotaging thoughts that may interfere with successful dating. You need to go into it with a positive mindset. If you have lots of doubts swirling around in your head as to how successful you will be, then every point of contact with someone new will be under a cloud of negativity. Not a good way to start.  If certain thoughts or behaviors are stopping or limiting you, take time out to examine these issues and deal with them first.

I am treating this whole experience as an adventure. I have nothing to lose, only something to gain. There is no point sitting at home every weekend hoping your dream partner knocks on your door, you need to be proactive and have some fun.  You just never know what is going to happen. Of course having said all that, you still need to be cautious…… you don’t want to invite a serial killer home…do you???

What you value matters….

Think about your values. This is always the hardest part of the personal branding process. Understanding what it is you truly want and is important to you in life takes a lot of introspection and soul searching. You have to be honest and that isn’t always easy. Ask yourself what you really want from a relationship?  Some dating sites now have quite in-depth questionnaires and matching services so you will be matched with someone whose values overlap with your own. Of course, they won’t match identically but having some shared values is the ideal.

Personal Brand & Online Dating

Write a dating profile that captures your own brand of awesome…..

A lot of people are online dating websites but not many know how to market themselves. This is where understanding your personal brand really comes in. People with the most successful personal brands realise what their unique selling proposition or unique talents are and then they sell to their target market. Online dating is no different. It doesn’t matter if your brand isn’t the sexiest one out there, the key is to discover what you are and then OWN it. Create some buzz, stand out from the crowd and be memorable.   Your goal should be that every sentence makes the reader aware of what they could expect when dating you. Your profile should read like a good article or book jacket instead of a dating ad and when they reach the end of it, they will want to read more and more.

Online Dating & Personal Brand

What is your profile picture saying about you?……

Don’t underestimate the importance of a great profile picture and what is says about you? You need to choose photos that accurately reflect your brand and send the right message. There are many photographers out there now offering affordable Social Media and Online Dating packages.  Remember it is all about your first impression and your image is the first point of contact. It is worth spending some time and sometimes money to ensure you have a good one.

Online Dating
So there you go, I’m off to work on my profile. I’ll let you know how it goes.