Have you ever googled yourself? It is quite an interesting exercise and it can be a frightening one if you haven’t been managing your personal brand closely. Go and have a look…. You simply don’t exist these days if you don’t have a profile online. Open a fresh browser and search for:
- Your name, first and last
- Variations of your name
- Your full name, nickname, middle name, etc.
- Any misspellings of your name
What did you find? Was there any surprising listings? Social media is one of the keys to managing your personal brand online and can form the backbone for your personal brand strategy.
When embarking on an online personal brand strategy I would suggest focusing on just two or three mediums. There are SO many different ways to connect with your audience these days but to do it properly (unless you want to make a full time job of it), I think two or three is enough. You can choose from Facebook, LinkedIn, Twitter, Instagram, Tumblr and Pinterest – just to name a few!
I have put together 3 ways you can build your personal brand and promote yourself online:
1. KNOW YOUR TARGET AUDIENCE
Each social media platform attracts a different type of audience, so it is important to understand who you want to reach and where you are most likely to find them. I could devote a whole blog post to this topic because there is a lot of information about it, so be smart with where you are going to share your content.
Also make sure what you are posting is relevant and interesting to your target audience. What problem are you solving for them? How are you changing their lives? What are you making them feel?
2. BE CONSISTENT
When you are sharing yourself across different mediums make sure you keep your “voice” consistent so that you are instantly recognizable and memorable. Try not to double up on the content across different platforms – for instance if you are writing a post on your Blog try and change it a little for Facebook, or even just post a photo on Instagram that captures what you are saying . If someone is following you across the board it means they won’t keep seeing a repeat of the same information over and over.
With your profile pic or logo try to keep it consistent because it helps others find you easily, and it helps cement a picture of you in their minds. The fewer variations you have (ideally you’ll create one consistent look), the easier it is to be memorable.
3. POST OFTEN
If you want to build an audience for your business and create a successful social media strategy for your personal brand, you will need to be active all the time. To seriously capture and hold an audience commit to a minimum of 2-3 posts a week if you are blogging, but at least once a day on Facebook, Instagram and Twitter. People get bored and move on very quickly so you want to keep their attention on you. This is why I suggested focusing on only 2 or 3 social media platforms and doing them well because otherwise the time commitment can be overwhelming.
Building your online Personal Brand does take commitment and time, but it will definitely be worth it. I will be doing some more specific posts on how you can use social media to benefit your Personal Brand but please feel free to comment or ask any questions.